Don't be eye candy, be soul food
I wanted to created a counteractive message the huge influx of social media related mental health issues predominantly affecting young people and their body image. "Don't be eye candy". The idea was to cast dispersion across the entire platform and to let you know that you don't need to look a certain way or that your worth is based on what you earn and your materialistic assets. You're worth your weight in gold when you realise you've got everything in front of you. "Be soul food".
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