Disrupt Your Feed - Social Media Campaign

A social media campaign, positively reshaping young women and girl's social media to clean out the passive negativity within social media feeds. Replacing that with uplifting and engaging content creators, to have a more positive impact on your social media experience and wellbeing. During my time as Merchandise Manager and Designer at The Female Lead, I illustrated the ‘Disrupt Your Feed’ campaign artwork reaching 330 million impressions across all socials. This campaign was reposted by Jade Thirlwall (Little Mix), KISS FM, Jennifer Hudson, Magic London and more that wanted to disrupt their feeds.

Process from the concepts to the final design launched across our social media, to 7 million followers and delivering 330 million social media impressions.

Disrupt Your Feed was reposted by Jade Thirlwall (Little Mix), The Female Lead also held an interview with Jade to understand her thoughts and what people of a younger generation can do to improve their social media feeds. KISS FM, Jennifer Hudson and Magic London all reposted this campaign, following the 5 steps of DYF: Disrupt Your Feed, Never Compare Yourself, Be Conscious, Be Open and Comment Kind.

You may also like