The Female Lead is a female empowerment charity with 7 million social media followers, predominantly made up of young women and girls aged 16-25 years old.
The Female Lead has created 'The Fulfilment Finder' survey to encourage this demographic to look into what career best suits them, without having the uncertainty that people would usually face in their youth This creates a more comfortable environment to then look into possible career choices with a better understanding.
All 12 icon designs were created in Adobe Fresco, illustrated on an iPad Pro and then exported to a MacBook Pro to then overlay text in Adobe Illustrator, to match sizing across all designs and create a uniform style using The Female Lead's brand colours and adhering to brand guidelines.
Once the survey has been taken, you will be given your persona and a more in-depth breakdown of information.
