The Female Lead is a female empowerment charity with 7 million social media followers, predominantly made up of young women and girls aged 16-25 years old. As of this, The Female Lead has created 'The Fulfilment Finder' to encourage this demographic to look into what career meshes best with them, without having the usual open-ended uncertainty that people would usually face at this age-range. This creates a more comfortable environment to then look into career choices and understanding yourself further, at your own pace.
All 12 icon designs were created in Adobe Fresco, illustrated on an iPad Pro and then exported to a MacBook Pro to then overlay text in Adobe Illustrator, to match sizing across all designs and create a uniform style using The Female Lead's brand colours and adhering to brand guidelines.
