Callum Blake

illustrator, designer & video editor

Working within MOBKOI, a design agency that focuses on luxury fashion brands, such as: Gucci, Prada, Dior and 500 other brands. This digital designer role combines UI and UX design into mobile phone adverts, with over 40+ types of interactive units to keep the customer engaged and the client’s happy.
The Female Lead - merchandise
I launched merchandise for The Female Lead, designed and illustrated the core collection artwork, created the merch website and implemented an influencer campaign to our 7 million total social media followers.
 I researched the target market, fulfilment houses and sustainable production methods.
 I created a poll for a control group of our target audience, to gain the market research we needed for, clothing fit, style, colour - as well as product demand and preferred design aesthetic.
 I designed the whole TFL merchandise core collection, built the website and handled customer relations, order fulfilment and website changes.
We Rise By Lifting Others: Volume II (67 illustrations)
'We Rise By Lifting Others: Volume II' (Amazon 'bestselling hardback photography' book): The Female Lead collaborated with 67 inspiring women, interviewing them and their empowering lives. This book was fully illustrated by myself and each page has a significant object from each of the women within, describing as to why the object is pertinent to them - with a backstory for why it holds such value and their success! I'd illustrate their treasured items, ranging from: Samurai swords, African fertility dolls, Sarah Storey's olympic signet ring, Deborah Francis-White's suffragette coin necklace and the first female prime minister of Australia, Julia Gillard's passport, Twiggy's makeup mirror (gifted from Fred Astaire), Sheryl Crow's guitar ("The Little Moneymaker") and many more illustrations of these beautiful sentimental objects.
Disrupt Your Feed - social media campaign
I illustrated the Disrupt Your Feed artwork, for The Female Lead social media campaign which reached over 330 million impressions across all platforms. This was re-shared by Jennifer Hudson and 100's of people's social media pages that wanted to disrupt their feeds! This campaign was to help influence people to shape their social media in a more positive platform for what they're viewing, to follow content creators that benefit them and unfollow the negative energy, content and flip the script on the social media algorithm.
'The Female Lead' - social media project
This social media project was created for 'The Female Lead'. This large scale female empowerment charity with over 1.5 million followers on Instagram set myself the brief of "What is a universally powerful female feeling in 2021?" This charity's mission is to dispel gender bias in the the personal + professional lives of women, elevating one and all to the rightfully earned career positions.
Fiat 500 - illustration
"ciao bella" is the perfect phrase for this lil' beauty. Here's my illustration of an original Fiat 500, a true classic and marvellous piece of art + engineering in design.
Bruno Mars - illustration
"drippin' in finesse" is both a focal point and incredibly pertinent lyric from Bruno Mars to depict the feeling I wanted to create when viewing this piece. You can hear the song, the beat and energy of this artist when viewing this piece and his whole vibe when viewing this design.
TrueLayer - marketing collateral
A vibrant marketing collateral to visually express what an API is to an audience of non-technical designers to encourage employment and economic growth within TrueLayer. An 'Application Programming Interface' is a lot simpler than you think.
BOWIEBOX - packaging + animation
Packaging design for the vinyl records gift set, 'BOWIEBOX' : with all of the David Bowie's greatest hits, a collection of concept art + exclusives.
Central 23 - Greetings Cards
A collective curious company curating comedic greetings cards of all kinds from the most lighthearted jokes to the darkest of humour - all in excellent taste and pushing the envelope for future illustrators and designers to think, "is that too much?"
whatta stunner - poster
a beautiful self-set piece for all of the beautiful people in my life that reside in my closest memories and fortunate future that further improve both mine and their lives. Much love x
"Life's a beach" - animation
A client of mine wanted a teaser trailer for their new swimwear clothing line release. They requested for the trailer to be a playful + punchy animation which shares the same colour palette and theme of their fashion.
jus' chillin' - illustration
I designed this piece in conjunction with a creative brief from Central 23 to illustrate a greetings card illustration to fit into their 'Originals' collection - consisting of: cute animals, puns + softer playful illustrations to suit the aesthetic of the message on the card itself.
Punk Stout - typeface
A custom typeface created by myself, each letter has been vectorised + scaled universally across all the characters shown. The purpose of this font's aesthetic is to emulate the music scene of both punk + pop-punk genres through typography. The name 'Punk Stout' is an "in-your-face, directly bold and fun" typeface.
Peace Lily - illustration / greetings card
This beautifully colourful piece is to primarily have to have fun when viewing this design. This was done for the novelty greetings cards company 'Central 23' and holds true to their quirky individuality.
Gamesys Group - branding collateral
Marketing graphic design for a gaming company who specialise in online betting and gaming. Gamesys produce the artwork and design aspects for Heart Bingo, Virgin Games and Gamesys' own in-house branded games.
Core - logo design
A particularly close to my heart branding project for a client, I designed a social media pregnancy logo design for a readily available and welcoming community within the 'Core' app to help people along their trimesters.
Free Ballin' - brand collaboration
A collaboration between myself and photographer Kate Freer, using film photography and design to encourage growth in further projects. Furthermore, granting a full rebrand and finishing off the brand to the desired aesthetic.
Barcey - packaging artwork
A self-assigned project requiting back to the beauty of Barcelona and it's bold stance throughout the city.
Stevie Wonder
A self-set project showcasing the incredible beauty of one of the most influential artists of all time. The illustrations shown are hand-drawn in Adobe Illustrator working on a Wacom 27" UHD drawing tablet. Emulating the energy as close as possible with the artist’s music playing in the background as a basis for the design’s flowing movement.
Goldie - illustration
An illustration to capture the essence of the regal + rambunctious nature of great stature of a loyal companion, family friend and an adventurous soul - a golden retriever.
Mova - logo design
the logo design for 'MOVA', a Twitch and YouTube gaming channel.
AC-130 - 3D motion graphics animation
A dynamic Cinema 4D animation simulating the drama and chaos that an AC-130 ensues.
Ubox - packaging artwork
An intricate packaging design with tight overlapping artwork to match the canvas product that would universally display across the brand as a whole. Ubox is a brand of pop-up canvas display frames which showcase a wide array of different animal species and wildlife in general. This specific packaging was for the rainforest edition of the range.
Flying Eye - illustration / window display
The brief given to me by Copyprint Bromley was to create a display to visually express their capability to create bespoke hand illustrated designs from their in-house design team.
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