Datsun originated in Japan as DAT-GO (the DAT-car) a century ago in 1914. The word DAT means 'lightning-fast' in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. My three providers for this piece were Adobe Fresco, Photoshop and Premiere Pro.
Using the pre-existing adverts from Datsun and taking the vibrancy and playfulness that they have within their marketing. I decided to revamp the over 50 year old car to bring it into the modern age, by re-marketing it to a newer demographic who's eyes have been set onto it from games such as Grand Theft Auto 5. You can purchase, drive and customise this remodelled car within the game to your needs, much like I have done within this illustration.
Rockstar Games' GTA 5 is a testament to what can be reimagined for newer generations, to rehash that 'poster car' feeling the original Datsun fanboy and fangirls may've had adorning their attainable dream car manifestation - yet now, within video games, through illustrative design and greater media to express ourselves. We can reconnect in ways that immerse you into owning a car like this, that one step closer than we could ever imagine.
Above, you can see the Datsun 240Z placed within GTA5 (renamed the Karin 190z), customised to your own taste, much like the centre image of an original 50 year old advert from Amco, an aftermarket parts company allowing you to customise your car to your desired look. We also see this within the modern day "restomod" 240Z's from MZR Roadsports in real life too. We never grow to old for our toys, be that our video game customisation, illustrating your dream car or manifesting your very own coach built 'bat out of hell'.
"We are driven"
This is the tagline of Datsun, which is now known as Nissan and they are most certainly driven.
