During my time at MOBKOI, I was promoted to studio lead to head up all work with LADbible Group, but most importantly the work within LADbible Gaming. Managing campaigns with brands such as: Sony, PlayStation, Epic Games, Nintendo, Meta Quest, Oculus Rift and many more gaming campaigns. Surpassing the proposed annual profit target of our studio campaigns to £500K/year, from leading the projects as well as my overall designer role within the marketing agency to achieve this.
Building relations with LadBible as our main studio partner, helping grow our annual profits in this area of studio campaigns by 20% in a year from starting within this new role. Updating our creative offerings, designing bespoke gamified units, quarterly updates of our newly innovated units and keeping client liaison a top priority.
Creating interactive "gamified" units for these clients, to have their demographic connect with the engaging adverts, collaborate with current trends or share their own content from the game (or product) to promote the brand further.
MOBKOI is a sister company of The Brandtech Group, which is the world’s #1 digital only marketing services group and the #1 generative AI marketing company. Present in more than 40 countries, working with 8 of the 10 largest advertisers in the world and 49 out of top 100 advertisers.
With a BAFTA, an Emmy, a world-changing idea, recognised by Fast Company as one of the world’s most innovative companies.
