Creating a theme for each country involved within the selected pools of play, with a bespoke planetary experience for each team with the purpose to build anticipation and excitement for the 2025 Women's World Cup.
The intention behind this campaign is to create a "spark" for the viewers and fans who follow the sport, dip their toes in or are new to it entirely. To create a stratospheric feeling of chasing the hero ball into outer space, provoking a sense of unity between any viewers engaging with the ad.
A sense of unity between everyone on the planet involved, "If you're in this we're all here together". Further cementing a collaborative sport into a safe space of acceptance and progression within sport and entertainment.
