![](https://cdn.myportfolio.com/14e0968f-801f-47a8-b1a0-f83f38cb6203/660d4cc5-2f37-4c1d-b5ac-9717afb21e60_rw_1920.png?h=c7c2f90197619120ee2800fb93f775ab)
![](https://cdn.myportfolio.com/14e0968f-801f-47a8-b1a0-f83f38cb6203/ba8df0e6-cf29-43e0-ae50-837d2ffcf518_rw_1920.png?h=76a8dc871f44fb14a7a7408f7c472ee6)
TrueLayer set myself the assigned brief of creating a new and engaging aesthetic for their brand that screams 'fun and cool' to bring new clients and designers into their booth within a networking event.
The task: "to describe what an 'API' is in any capacity to grab the attention of the client".
The client: "non-designers and potentially newly interested TrueLayer applicants".
![](https://cdn.myportfolio.com/14e0968f-801f-47a8-b1a0-f83f38cb6203/14bbccfd-cc05-4621-acb2-5efdc6bff758_rw_1920.png?h=d8dc423bfe96fb3f3366945c42b25708)
![](https://cdn.myportfolio.com/14e0968f-801f-47a8-b1a0-f83f38cb6203/073833e3-eeb1-43ff-a321-7dba8b172d61_rw_1920.png?h=183e5cbb642e345e066229802249d69d)
![](https://cdn.myportfolio.com/14e0968f-801f-47a8-b1a0-f83f38cb6203/6ad1bdcb-d5d0-4ef5-9b51-46c028723cae_rw_1920.png?h=4caf04b34110bd7b2b3f55e9c73fe8b4)
Throughout their brand guidelines I mustered up the vibrant colour coordination that flows through each poster design, business cards, leaflets, banners, stationary and apparel - a collection of media to present with.
![](https://cdn.myportfolio.com/14e0968f-801f-47a8-b1a0-f83f38cb6203/d61dd320-8fe5-4b9d-8a84-6e88cac19c6f_rw_1920.png?h=f624ffa343a59f4d817a23c699eb9dbc)
![](https://cdn.myportfolio.com/14e0968f-801f-47a8-b1a0-f83f38cb6203/486ef458-636c-434a-b150-f7676e2bdacd_rw_1920.png?h=7aaa4323621e47569e0eb15aa665ccc5)
The mixture of 'newbie' knowledge and more professionally in-depth material gave each piece a linear learning curve to hook the client / applicant for further growth and interest.
![](https://cdn.myportfolio.com/14e0968f-801f-47a8-b1a0-f83f38cb6203/98c97625-e5e2-4fef-b955-78b8941eef4e_rw_1200.png?h=0ce0ed0ba62a064e66d2195dd714a897)
![](https://cdn.myportfolio.com/14e0968f-801f-47a8-b1a0-f83f38cb6203/9de4798d-1c6d-45cc-8fb7-5d2c79c376f4_rw_1200.png?h=603bd1858085e1667790997df04f305b)
Using the research I gathered from the basic entry-level to the more complicated side of things I progressed up the ladder of complexity yet keeping the design simple overall to focus on the underlying message.
![](https://cdn.myportfolio.com/14e0968f-801f-47a8-b1a0-f83f38cb6203/d12b33c4-93eb-4dc3-8f81-021561877fa7_rw_1920.png?h=be8551d7d49ed633881e65c688667d87)
![](https://cdn.myportfolio.com/14e0968f-801f-47a8-b1a0-f83f38cb6203/1a6f289a-0720-428a-9871-2df4e58a0b6d_rw_1920.png?h=3a6f161753f67464080310dc663b17c0)
![](https://cdn.myportfolio.com/14e0968f-801f-47a8-b1a0-f83f38cb6203/88231b75-a52c-4bc7-bcbe-23e61e5f1b08_rw_1920.png?h=4a7fd9b4f4dbaae215a3b59c511a4f6a)
Further development through stationary - giving the overall encompassing cliental that you may find at networking events that want / need any of the above options - along with the TrueLayer staff on the booth.
![](https://cdn.myportfolio.com/14e0968f-801f-47a8-b1a0-f83f38cb6203/c6105471-4662-45e7-b3ae-24e51ad2326d_rw_1920.png?h=d1288b1385063140a9e32343b3e55932)
The collective marketing collateral all tallied up and ready to market to TrueLayer for the completion stage of the networking event to be used after the finalisation stage.