To feel empowered, comfortable and starting conversation with people who see the designs and say: "oh I love that, where's that from!?" and spark up conversations that bring people together, that otherwise might not have spoken.
The sustainable production was a must from the start of the project, with vegan friendly printing inks, organic cotton clothing and 100% recyclable paper packaging from each order!
The bestselling collection is the 'We Rise By Lifting Others' line.
I researched the target market, fulfilment houses and sustainable production methods. I created a poll for a control group of our target audience, to gain the market research we needed for, clothing fit, style, colour - as well as product demand and preferred design aesthetic. I designed the whole TFL merchandise core collection, built the website and handled customer relations, order fulfilment and website changes.
