The Female Lead - merchandise
I launched merchandise for The Female Lead, designed the core collection, created the website and implemented an influencer campaign to our 7 million total social media followers. I researched the target market, fulfilment houses and sustainable production methods. I created a poll for a control group of our target audience, to gain the market research we needed for, clothing fit, style, colour - as well as product demand and preferred design aesthetic. I designed the whole TFL merchandise core collection, built the website and handled customer relations, order fulfilment and website changes. The sustainable production was a must from the start of the project, with vegan friendly printing inks, organic cotton clothing and 100% recyclable paper packaging from each order! Our bestselling collection is the 'We Rise By Lifting Others' line of jumper, which is what we wanted from the start: to feel empowered, comfortable and starting conversation with people who see the designs and say "oh I love that, where's that from!?" and spark up conversations that bring people together, that otherwise might not have spoken.
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