Briefed by HUAWEI, encouraging a younger demographic with motion graphics and engaging Gen Z appealing content. Creating a newly fast paced environment, to adapt to the changing social media landscape and retention for mobile and web advertisements for a modern rebrand for this tech based campaign.
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![](https://cdn.myportfolio.com/14e0968f-801f-47a8-b1a0-f83f38cb6203/f6c738e1-8bcb-4c19-b66a-99c5871ccfbe_rw_1920.jpg?h=767656af1c2790e0fce7f48638e4b418)
![](https://cdn.myportfolio.com/14e0968f-801f-47a8-b1a0-f83f38cb6203/5975e2c9-ab1a-42b0-bd87-0637ddf6542c_rw_1200.jpg?h=d029527e6e11324c89eca69e1fa99fb7)
![](https://cdn.myportfolio.com/14e0968f-801f-47a8-b1a0-f83f38cb6203/3d9ee6c6-8262-4f1d-8a2c-b33c3d57ea4b_rw_1200.jpg?h=ca32d32b79b8fbe8beaaf733c6a23993)
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![](https://cdn.myportfolio.com/14e0968f-801f-47a8-b1a0-f83f38cb6203/edb2e304-bf7b-498a-8f7c-6e5f25a8da15_rw_1200.jpg?h=d7bbc92de9c9951a61cd6f6474e8a77b)
Reviewing the brand guidelines and previous design work of HUAWEI, promotes a seamless addition to their already growing stylistic presence to "top dogs of the tech space".
The client asked for the additional video edit to be added to the campaign, after receiving positive feedback on the initial static and motion graphics after reviewing the social media assets.