Callum Blake

illustrator, designer + video editor

'The Female Lead' - social media project
2021
This social media project was created for 'The Female Lead'. This large scale female empowerment charity with over 1.5 million followers on Instagram set myself the brief of "What is a universally powerful female feeling in 2021?" This charity's mission is to dispel gender bias in the the personal + professional lives of women, elevating one and all to the rightfully earned career positions.
Fiat 500 - illustration
2021
"ciao bella" is the perfect phrase for this lil' beauty. Here's my illustration of an original Fiat 500, a true classic and marvellous piece of art + engineering in design.
I'm feline myself - illustration
2021
A self-set illustrative piece to design a beautiful aesthetic to fill a room, corridor, phone screen wallpaper, staircase, landing, kitchen or wherever you would want this fierce subject + message to rest their head.
Bruno Mars - illustration
2021
"drippin' in finesse" is both a focal point and incredibly pertinent lyric from Bruno Mars to depict the feeling I wanted to create when viewing this piece. You can hear the song, the beat and energy of this artist when viewing this piece and his whole vibe when viewing this design.
jus' chillin' - illustration
2021
I designed this piece in conjunction with a creative brief from Central 23 to illustrate a greetings card illustration to fit into their 'Originals' collection - consisting of: cute animals, puns + softer playful illustrations to suit the aesthetic of the message on the card itself.
Loving someone before 10pm - video edit
2020
a politically provoked self-set piece expressing the nationwide frustrations with anti-social semantics of being set a 10pm curfew when all we want to feel is human. How are we meant to love someone before 10pm?
'hereditary' - music video edit
2020
a self-set music video leading on from 'blood diamonds' to learn more about the software in Adobe Audition + Adobe Premiere Pro - adding to me existing video editing knowledge and developing my skills further.
'Blood Diamonds' - music video edit
2020
A self-set music video to give myself the brief of creating a music video from scratch using only a voice note rambling of my own to create a spoken word / freestyle rap music video with a backing track beat.
"Life's a beach" - animation
2020
A client of mine wanted a teaser trailer for their new swimwear clothing line release. They requested for the trailer to be a playful + punchy animation which shares the same colour palette and theme of their fashion.
good days sound a whole lot better than average
2020
I love the message of this piece, the overall energy and aura you feel when viewing it. This is the purpose of the entire design, a beautiful mantra matched with the audacious 'aurora borealis' flowing stardust; transpiring a relaxed backdrop of chaotic vibrancy.
Core - logo design
2020
A particularly close to my heart branding project for a client, I designed a social media pregnancy logo design for a readily available and welcoming community within the 'Core' app to help people along their trimesters.
Peace Lily - illustration / greetings card
2020
This beautifully colourful piece is to primarily have to have fun when viewing this design. This was done for the novelty greetings cards company 'Central 23' and holds true to their quirky individuality.
charged - poster
2020
a self-set piece to promote positive mental and physical health. Let's get charged up and enjoy life to the fullest!
TrueLayer - marketing collateral
2020
A vibrant marketing collateral to visually express what an API is to an audience of non-technical designers to encourage employment and economic growth within TrueLayer. An 'Application Programming Interface' is a lot simpler than you think.
whatta stunner - poster
2020
a beautiful self-set piece for all of the beautiful people in my life that reside in my closest memories and fortunate future that further improve both mine and their lives. Much love x
You make me feel so young - poster
2020
a 6 word sentence that we all start signing to due to the soulful soliloquy of Sinatra's sing-a-long song.
Central 23 - Greetings Cards
2020
A collective curious company curating comedic greetings cards of all kinds from the most lighthearted jokes to the darkest of humour - all in excellent taste and pushing the envelope for future illustrators and designers to think, "is that too much?"
you do you - poster
2020
a simple saying that provokes positivity that's pertinent to your lush and loving lifestyle.
Gamesys Group - online branding
2020
Marketing graphic design for a gaming company who specialise in online betting and gaming. Gamesys produce the artwork and design aspects for Heart Bingo, Virgin Games and Gamesys' own in-house branded games.
Free Ballin' - brand collaboration
2020
A collaboration between myself and photographer Kate Freer, using film photography and design to encourage growth in further projects. Furthermore, granting a full rebrand and finishing off the brand to the desired aesthetic.
Barcey - packaging artwork
2020
A self-assigned project requiting back to the beauty of Barcelona and it's bold stance throughout the city.
Stevie Wonder
2020
A self-set project showcasing the incredible beauty of one of the most influential artists of all time. The illustrations shown are hand-drawn in Adobe Illustrator working on a Wacom 27" UHD drawing tablet. Emulating the energy as close as possible with the artist’s music playing in the background as a basis for the design’s flowing movement.
BOWIEBOX - packaging + animation
2021
Packaging design for the vinyl records gift set, 'BOWIEBOX' : with all of the David Bowie's greatest hits, a collection of concept art + exclusives.
AC-130 - 3D motion graphics animation
2020
A dynamic Cinema 4D animation simulating the drama and chaos that an AC-130 ensues.
Cosmic Harvest - video edit
2020
A video editing brief set by a Japanese gaming company to broaden their portfolio within the team.
Flying Eye - illustration / window display
2020
The brief given to me by Copyprint Bromley was to create a display to visually express their capability to create bespoke hand illustrated designs from their in-house design team.
Mova - logo design
2020
the logo design for 'MOVA', a Twitch and YouTube gaming channel.
Give me some dope ideas - social media animation
2021
A social media animation to promote idea generation within the audience as a collaborative voluntary proposal to spark up fresh individual concepts. This quick + punchy animation gathered great social media attention and me the brief perfectly of encouraging new ideas for the brand through the public input.
Goldie - illustration
2021
An illustration to capture the essence of the regal + rambunctious nature of great stature of a loyal companion, family friend and an adventurous soul - a golden retriever.
Singer - Porsche
2021
'Singer' are based out of Los Angeles, producing some of the most beautiful "restomod'" Porsches and are revered for their craftsmanship globally. This indivualtidy is what I've tried to capture, this poster design is to show the pure innovation handcrafted into each and every bespoke coach built vehicle.
Ubox - packaging artwork
2021
An intricate packaging design with tight overlapping artwork to match the canvas product that would universally display across the brand as a whole. Ubox is a brand of pop-up canvas display frames which showcase a wide array of different animal species and wildlife in general. This specific packaging was for the rainforest edition of the range.
Don't be eye candy, be soul food
2021
I wanted to created a counteractive message the huge influx of social media related mental health issues predominantly affecting young people and their body image. "Don't be eye candy". The idea was to cast dispersion across the entire platform and to let you know that you don't need to look a certain way or that your worth is based on what you earn and your materialistic assets. You're worth your weight in gold when you realise you've got everything in front of you. "Be soul food".
Punk Stout - typeface
2021
A custom typeface created by myself, each letter has been vectorised + scaled universally across all the characters shown. The purpose of this font's aesthetic is to emulate the music scene of both punk + pop-punk genres through typography. The name 'Punk Stout' is an "in-your-face, directly bold and fun" typeface.
Seek Discomfort - branded apparel
2021
I designed this for 'Yes Theory's YouTube channel. This would be included within their 'Seek Discomfort' clothing range - entering their "new logo contest" competition. Winning this competition would give me the opportunity to print my design onto the expanding summer collection + continue working with these content creators and positive mental health influencer in the future.
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